C.A.P

1.Clarity
For the typographical conveyance, I had a hard time distinguishing them from word portraits. I feel that this was one of the harder assignments for me. This was a new concept for me and difficult for me to think creatively. I think the literal, stylistic and thematic messages could be presented more clearly. The two images that I do think display these factors somewhat clearly however are ‘brick’ and ‘atom’. The goal of the assignment was for each word to be represented as meaningful and reflect the word portrayed. Each different word then essentially was working towards the same goal. These typographical images are very simple in concept, theme and message and to the point. I don’t believe that there is much room for misrepresentation but there is always room for improvement. Since these images are so simple there is no more than one message that is trying to gain the viewers attention. There is only a single word with a background making it very hard for conflicting messages to exist.

2.Audience
The target viewer for these pieces I believe would be people who read magazines or view many advertisements. I believe that the client will think that their primary audience will be the same. I could see these images possibly in some type of advertisement as a part of a bigger image. The visual tastes of the demographic segment would most likely be individuals active in visual media and also updated on the newest trends of what constitutes for a good advertisement. To be sure of my conclusions I could take a poll or survey and really find out if the demographics were accurate to my thought process or not. The tone of these images of typographical conveyance should have a very simple but easy to understand concept. Viewers should be able to look at the word and how it is depicted and be able to understand the concept. There isn’t much lingo to go off of in these images but the one that stands out as lingo is “XXL’ which stands for extra extra large which I think almost all of the audience would respond to because it is so well known. I think that different colors need to be used that match the word. I don’t think that there would be a specific set of colors that the audience is looking for with this type of assignment. I don’t believe that any of the images talk to down to the audience or fly over their heads only because they are so simple and easy to follow. The images can in some ways convey an emotion and bring about an understanding of a similar meaning. Some of the images I believe do stand apart from what the audience has seen. One that is going to be the most familiar to the audience is the ‘XXL’ image. For example, if the ‘XXL’ image were a person it would obviously be very large and easy to see. In contrast if ‘lightly’ was a person it would probably be someone very pale and shy who goes unnoticed. Both of the words that I described I believe that the audience would have the same view point. It is in a way stereotypical and that is what often times people refer to each other to make meanings of something or someone else.

3.Purpose
Each of these words is supposed to covey a powerful message to the viewers. I do not think the words are meant to sell a product but rather advertise or been seen as a logo maybe. The purpose of these words is more to inform than persuade the viewers of something. I have not discussed the purpose with my client but I image that they would believe that these words are more informative than persuasive. Like I have mentioned earlier, typographical conveyance was one of the harder assignments for me. I do however think that I have narrowed each piece as much as possible to allow the viewer to gather a meaningful concept. I tried to make the background of each image as simple as possible and let the attention be solely in the words. I think that by doing so, the words are able to stand out more and gain more attention by the viewers.