Alignment

The purpose of this activity in class was to see the different perspectives of the alignment principles. For this first image I used the picture at the top to grab the attention of the viewer. I tried first to portray an image on page 80 of the middle image of the bottom half of the page called Justified Alignment. "Through letter spacing adjustments, the width of the subhead has been made to match the width of the image above it. Here, a strict alignments technique is paired with a creative typographic solution."(P 80) I found that this wasn't exactly what I was looking for so I reconstructed the image.

For this next image I decided to use the example on page 81 called a subtle strength. The image of the dog at the bottom of the page instead of being placed at the top provides a better catch for the eye with the logo, or statement of what is being advertised. "conveying a sense of structure."(P 81) I feel like the image does just that, coveys a better sense of structure and looks more put together with the letting at the top and the picture placed at the bottom.

**Both of these images were done in PowerPoint. To make sure the I aligned each image and wording correctly I held the shift key for the text box and dragged it to both sides of the PowerPoint slide so there would be no mistakes and guessing on where the middle of the page was. The images were very simple and easy to change. I got the image of the dog off of stockvault.net and re-sized it to fit. There were not a lot of buttons that I needed to push. For the letters I used WordArt and changed the size of each of the times to maximize what the key point were. For the background I used gradient and used a light neutral tone that wouldn't take away from the main focus.